This past December, JUST BIKES, along with other members of the motorcycling media, special and invited guests, took part in a ride day to celebrate the opening of Royal Enfield’s first Australian brand store, located in Cremorne in inner-suburban Melbourne.Īfter seeing plenty of Royal Enfields on the road, but not having ridden or even sat astride one until now, I was keen to get on the range and experience for myself what all the hype is about. ![]() However, the well-known and well-liked Classic and Bullet remain the bedrock of the brand worldwide. While still a niche player against some other manufacturers, Royal Enfield’s growth – 50 per cent every year for the past five years - is seeing the brand expand beyond its current stock of classically-styled singles, with new models, like the Himalayan. It should also come as no surprise that Australia is now one of the most important markets for the Indian-owned and made brand. It’s no secret that the Royal Enfield brand is growing, both here in Australia and worldwide.
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